Amit Rathore

Seer, Engineer, Creator, Entrepreneur

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Amit Rathore

Effective Humanism

Beyond Effective Altruism and beyond Effective Acceleration, blending both with Awake Internet Protocols, welcome to a simpler path.

Effective Humanism

AwakeVC

Awakened Value Co-creation, a family office structured as a private equity collective.

Awake Ventures | AwakeVC | Awake Reader

Launch an Awake Business

iRealization

All there is, is Consciousness.

More at iRealization

Awake Ink

Business, work-in-progress:
Swarm Influence | Beyond All Clouds

Technology:
Clojure in Action

Future of Work

For High-Capacity Humans:
The Fractals

Growth Orchestration

For Entrepreneurs and Leaders:
Coselling

For Enterprise and SMEs:
Selltype | Orgtype

For Markets:
Daemons

Artificial Intelligence

AGI through Artificial Consciousness:
Intergraph | iConsciousness | Opentangle Stay tuned.

Shoptype

Community Commerce, where everyone wins.

Shoptype Platform | Shoptype Capital | Shoptype Chat

Avatars International

AI-powered Agency for AI-powered Avatars

Avatars International

Shopherd

Network Retail for the Multiverse.

Shopherd

Awake Money

A social wallet for social money.

Awake Money

DAOtype

DAO operations and monetization.

DAOtype

MarketplaceOS

Web2.5! Or Recursive Decentralization.

MarketplaceOS

Life

A series of coincidences (coming soon):

Awakening | iRealization | Guruji | Art | Meditation | Protocols | Prague | PressCoin | Mind | Stories | Burning Man | Types | Speakright | Quintype | Interactive | Angels | Disruption | Abstraction | Staples | Innovation | Intelligence | Arjun | Zolodeck | Adi | Cognifly | Wisdomize | Mixed Fruit Jam | Curry Logic | Runa | Clojure | Higher Order | Google | San Mateo | Yewoh | Grokkr | S-Expressions | Finexion | Epistemologic | SentientWorks | Chicago | LISP | ThoughtWorks | Knowledge | Writing | IBM | Lightfoot Networks | Office Anywhere | inCASE | Magic | PESIT | Internet | Class | Ideas | Networks | Alice | Words | Logo | NPS | Imagination | Games | Computer | Reading | Lego | Bangalore | India

Home

Amit Rathore

Career Highlights

Amit Rathore

After Awake

Connecting all dots, unleashing parallel entrepreneurship, designing for self-actualization:

2026
Intergraph
Designing the core Multiplayer Knowledge Graph and the Mind of Agents Protocol, to bring Artificial Consciousness to the app layer.
2025
Coselling.ai
Selltype was absorbed by Coselling.
2025
Selltype
Real-time tracking, execution, and optimization engine for distributed revenue teams. Selltype is the unified operating system for human and AI agents working across marketing and sales orgs.
2020
Shoptype
Commercialization of the Coseller Protocol, solving the retail attribution problem, and inventing a new type of B2C Business Model called Community Commerce for transparent consumer retail.
2019
AwakeVC
Designed my family office as Awakened Value Co-creation, a protocols-powered private-equity collective, managed by a proprietary Venture Ecosystem Operating System called a64z. Also designed the NAC for AI-powered FinTech-driven blitzscaling to apply programmatic M&A growth strategies.

Publications

Learnings over the years:

2025
Swarm Influence
The Emergent Science of Collective Action: Harnessing AI, Avatars, and the Global Brain
2022
Beyond All Clouds
Live-blogging version of a book being written, the Story of Awake, of going from zero to one, and transforming industries
2018
Clojure in Action, in Chinese
Translated to Chinese for the mainland China launch of the book
2015
Clojure in Action, 2nd Edition
Updated and revised, along with a new co-author, Francis Avila
2011
Clojure in Action
Among the earliest books on Clojure, based on the first large-scale production system built in the extremely high-level programming language

Before Awake

In the space between dots, engaged in serial entrepreneurship, heading towards self-realization:

2017
PressCoin
A blockchain-powered Web3 multiverse for a new news-media ecosystem
2014
Quintype
A B2B software-as-a-service for all things digital media from content management, distribution, engagement, and monetization
2013
Staples
VP of Global e-Commerce, post acquisition of Runa, helping grow $30B revenue across online and offline, and B2B and B2C channels
2011
Higher Order
Machine-Learning and Artificial Intelligence Lab, incubating new ideas and ventures
2008
Runa
Revenue Ultimately Needs Algorithms, right? A large-scale ensemble AI system designed to increase e-commerce conversion rates by optimizing personalized pricing, automated merchandizing, package delivery estimation, cross-selling, upselling, and more.
2002
ThoughtWorks
Traveled around the US for clients across trading systems, financial and banking systems, and a variety of other large-scale, mission-critical enterprise systems
2001
IBM
Telecom management systems
1999
Philips Semiconductors
Building simulators for new VLSI System-on-Chip designs

Patents

Innovations over the years:

2024
Identifying Provenance of Authentic Media
2021
Influencer-Driven Commerce Attribution
Enabling influencer-driven commerce that tracks and attributes multiple influencer contributions and distributes available fees
2015
Merchant Business Rules Targeting
Automated targeting of information to an application visitor based on merchant business rules and analytics of benefits gained from automated targeting
2014
Retargeting & Email Marketing
Automated targeting of information to an application user based on retargeting and utilizing email marketing
2014
Geo-Location Targeting
Automated targeting of information influenced by geo-location to an application user using a mobile device
2014
Delivery-Influenced Targeting
Automated targeting of information influenced by delivery to a user
2010
Website Visitor Targeting
Automated targeting of information to a website visitor

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Amit Rathore

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